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MRV

Your Bill Takes a Break, You Get a New Home

About the project

Not every bill is bad news. In this MRV campaign, a charming little bill takes a vacation to introduce a special offer: postponing the first payment on a new apartment.

Working from the campaign’s key visual and character concept art, I developed the main video and two vertical versions. I combined motion design, AI animation in Google Veo, and voiceover generated with ElevenLabs to give the 3D-style character a voice, movement, and personality.

Credits

Client
MRV
Agency
Sacada (MRV&Co)
Creative
Alexander Davidson & Guilherme Moreto
Account Management
Isabela Bregunci
Art Direction
Augusto Melo
Script
Max Ladeira
Motion Design & AI Video
Hamilton Ribeiro
← All work