MRV
Your Bill Takes a Break, You Get a New Home
About the project
Not every bill is bad news. In this MRV campaign, a charming little bill takes a vacation to introduce a special offer: postponing the first payment on a new apartment.
Working from the campaign’s key visual and character concept art, I developed the main video and two vertical versions. I combined motion design, AI animation in Google Veo, and voiceover generated with ElevenLabs to give the 3D-style character a voice, movement, and personality.
Credits
- Client
- MRV
- Agency
- Sacada (MRV&Co)
- Creative
- Alexander Davidson & Guilherme Moreto
- Account Management
- Isabela Bregunci
- Art Direction
- Augusto Melo
- Script
- Max Ladeira
- Motion Design & AI Video
- Hamilton Ribeiro



